How It Started
Having helped handle the funeral arrangements for his grandmother, Oliver felt the experience was a double whammy — not just an emotional blow, but a financial one as well. The coffin, in particular, was an outsized line item on the bill. With a quick search, he was bewildered to learn that a typical funeral home markup for coffins is 300-400%+. With that in mind, the idea emerged: to provide quality coffins—especially niche American-style caskets like the one his grandmother had—but at fairer prices than the going rate. One thing led to another and ultimately he founded Noble Coffin in 2024.
Our Mission
At Noble, our mission and promise is simple: a better buying experience. By supplying coffins direct to consumers, we bypass the traditional intermediaries and eliminate unnecessary markups — allowing us to provide a more transparent, affordable, and stress-free way to make this important purchase. We're proud to be making funeral planning more accessible, nationwide.